Branding

Branding

Why Do You Blog?

Click HERE to watch video. Why Do You Blog? This blog was born in June 2007. Since then, it has come out every single week without fail. Because the posts should be timely and relevant, they’re generally not written too far in advance. Unfortunately, that sometimes means scrambling to finish […]

Branding

Graceful Degradation.

Click HERE to watch video. Graceful Degradation. The late comedian Mitch Hedberg joked about how an escalator cannot break; it simply becomes stairs. In engineering, this evolution is called graceful degradation. Web developers constantly strive to create better, faster, and more accessible websites. Graceful degradation is essential here because it […]

Branding

Innovation.

Click HERE to watch video. Innovation. Are you curious about innovation? Go to Amazon and count the number of books with “Think outside the box” in the title. If you have more patience than me, perhaps you’ll make it past the first three pages and at least 26 titles. But […]

Branding Sales

What AI Can’t Do

Everyone is talking about AI. Some people are incredibly excited about it while others have dread. I was kind of mixed about it until I realized all of the things that AI can’t do. *AI cannot replace any of the things that make us unique, human or valuable to other […]

Branding

Just do it already!!

Click HERE to watch video. Let’s just do it already. “What are we waiting for? Let’s just do it already.” I said. We were sitting in an agency creative meeting exactly 21 years ago and one of our art directors had just come up with a brilliant solution for our […]

Branding Sales

Sorry? Say It in Writing

Put it in writing! @simasays #personalbranding #swayfactor Click To Tweet Sorry? My feelings were hurt. Although it was unintentional, that didn’t ease the sting. She was quick to apologize and I was even quicker to accept. It was not how she treated people normally, I knew that and I told […]