Emotional & Cultural Value: Lessons from Inca Cola & Starbucks
Imagine being an executive at Coca-Cola, one of the most recognized global brands. Your role with…
Joseph Michelli
Keeping Brand Promises – Delivering Experiences that Drive Referrals (Infographic)
In this week’s blog, I discussed about how you can create experiences in keeping with your brand…
Keeping Brand Promises – Delivering Experiences that Drive Referrals
The Importance of Authentic Branding in Business Your brand is more than your trade dress or…
The Art of “Otherness”: How Authentic Leadership Wins the Customer & Employee Vote (Infographic)
In this week’s blog, I discuss winning the vote of your team members and customers and ensuring…
The Art of “Otherness”: How Authentic Leadership Wins the Customer & Employee Vote
Alas, another polarizing election cycle is underway in the US, and the heat of political rhetoric…
