Unfortunately, many businesses still fall short when it comes to delivering an Ultimate Customer Experience®. Because of this, they not only suffer in terms of retaining customers, but they also lose out on the referral business that can group their company. I’ve been on a crusade for over two decades […]
Author: Scott McKain
Why the Customer Experience is Often Awful
Introduction Look, I realize that I’m prejudiced. However, I genuinely believe that in today’s world, the customer experience is everything. Customers, whether B2B or B2C, expect to be treated with respect, courtesy, and efficiency when interacting with your organization. Unfortunately, this is not always the case. Many companies fail to […]
Don’t Make It Right for Customers
Southwest Airlines halted all their operations this past Tuesday morning, citing “intermittent technology issues.” By 1 PM/Eastern, 43% of the airline’s schedule was delayed. The airline released a statement saying that an issue with a “vendor-supplied” firewall (I’d hate to be that vendor) caused data connection problems within its operations […]