Introduction Look, I realize that I’m prejudiced. However, I genuinely believe that in today’s world, the customer experience is everything. Customers, whether B2B or B2C, expect to be treated with respect, courtesy, and efficiency when interacting with your organization. Unfortunately, this is not always the case. Many companies fail to […]
In today’s competitive business landscape, you must constantly innovate and adapt to stay ahead of the curve. One of the most critical aspects of this is providing an Ultimate Customer Experience® (UCX). A UCX can be the difference between a thriving business and a struggling one. Let’s explore the importance […]
In my first business book, “ALL Business is Show Business,” I wrote about the importance of emotion in creating and delivering the Ultimate Customer Experience.® Emotions are powerful drivers of behavior–and they have been since the beginning of time. It seems that we’re hardwired to feel certain ways when we […]
Southwest Airlines halted all their operations this past Tuesday morning, citing “intermittent technology issues.” By 1 PM/Eastern, 43% of the airline’s schedule was delayed. The airline released a statement saying that an issue with a “vendor-supplied” firewall (I’d hate to be that vendor) caused data connection problems within its operations […]
If your goal is to provide an Ultimate Customer Experience®, here are five ideas that could help you achieve your target. However, there are always reasons NOT to take action – so I’m going to go a bit backward and present “Cons and Pros.” First, you’ll see a reason why […]
by Dr. Rick Goodman on March 7, 2023 Making your dreams a reality is not as difficult as it may seem. I have seen many people go from dreamer to achiever in 5 simple steps and I believe you can also. Did you know that nearly everyone has some form […]
Creating a successful one word business them can be vital for your success in the new year. Every year for the past thirty years I have decided on a one word theme for my business.As a result of this my business has grown every year. Many companies and individuals choose […]